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When Jumeirah Zabeel Saray opened its doors in 2011, it became the first luxury resort to grace the shores of Palm Jumeirah, introducing an ornate, palatial grandeur to Dubai’s hospitality landscape that has remained unmatched ever since. In the fourteen years since, the resort has built an enduring legacy as one of the city’s most beloved luxury addresses, consistently recognized for its exceptional hospitality and distinctive character. Today, Shamal commits to a landmark transformation of one of its flagship hospitality assets. The refurbishment will introduce a more contemporary interpretation of luxury while preserving the cultural richness and architectural heritage that have long defined the property.

From Michelin-recognised hospitality and iconic architecture to world-class dining and luxury wellness, one of Dubai’s most celebrated hotels is joining the Dubai Department of Economy and Tourism’s (DET) Visiting Friends & Relatives (VFR) initiative with an exclusive new Visit Family & Friends offer. Available to eligible UAE residents who register their visiting family or friends through the official DET campaign, the limited-time offer unlocks exclusive savings on luxury stays, dining and wellness, making it even easier to welcome family and friends to Dubai while experiencing one of the city’s most distinctive lifestyle destinations together.