News

World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, today reveals the next evolution of its signature global brand campaign with several new experiences putting a spotlight on “Special Happens…” for guests. Building on the success of Make Special Happen, Fairmont’s new brand campaign honoring its century-long legacy of hosting the world’s most iconic celebrations, this next chapter transforms the spirit of the campaign into reality through a collection of global elevated experiences.

Marking 17 years at Atlantis, The Palm, one of the region’s most recognised and visited attractions has undergone a major transformation, reopening as the Lost World Aquarium — Dubai’s only marine-themed entertainment destination of its scale. The reimagined experience honours the aquarium’s legacy while introducing a new era of immersive storytelling, advanced audiovisual technology and enhanced educational content designed to deepen public understanding of marine life and conservation. Inspired by the mythology of Atlantis and its guardian Poseidon, the narrative-driven journey highlights the importance of protecting marine ecosystems for future generations.

Throughout December, The St. Regis Downtown Dubai welcomes guests to usher in the new year with exclusive year-end celebrations designed for larger parties, offering special rates for tables of up to 40 guests across the five-star hotel’s venues. The hotel will also host a grand New Year’s Eve Gala, themed ‘Golden Era’,on the House of Celebrations’ terrace overlooking the Burj Khalifa and Dubai Water Canal – a glamorous evening adorned in black, gold, and silver. With a distinctive atmosphere and live entertainment at each venue, The St. Regis Downtown Dubai promises an unforgettable close to the year.