As the original hospitality brand to place indigenous experiences at the heart of luxury travel, Anantara Hotels & Resorts extends this ethos to the relaunch of the brand website, Anantara.com. Redesigned as a visual feast for the eyes, the website utilises on-trend design and UX features such as abundant video content, emotive full bleed images and interactive maps. Thoughtfully crafted to follow the intuitive user journey, experiences have been made central to the website flow, fully immersing guests in the digital world of Anantara.