Westin Hotels & Resorts announced the launch ofProject Rise: ThreadForward, an unprecedented sustainability program that collects, processes and reweaves hotel bed linens transforming them into thousands of pairs of children’s pajamas. The first-of-its-kind pajamas will be distributed to children in need, whose circumstances can contribute to shortened and more fragmented sleep. Beginning April 16th, Westin will give the gift of better sleep beyond the brand’s hotels, in cities around the world: from New York and Toronto, to Mexico City and Cape Town, and will encourage guests to support by purchasing a pair of pajamas on westinstore.com to benefit the program.
“As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being,” said Brian Povinelli, SVP & Global Brand Leader, Westin Hotels & Resorts. “Wellness is in the Westin brand’s DNA, and Project Rise: Thread Forward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us – hopefully inspiring change in the industry as a whole.”