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Design-led Aloft Hotels, a part of Marriott International, today announced the opening of Aloft Me’aisam – the brand’s second property to open in the buzzing city of Dubai and fourth across the United Arab Emirates.   Owned and developed by Dubai Properties, the Aloft Me’aisam caters for the vibrant traveller looking for an urban space to be creative and distinctive. The hotel is situated in Dubai Production City, in close proximity to Dubai Sports City and City Centre Me’aisam.

“The UAE remains one of our strongest growth markets and we are confident the continued growth of Aloft in the market is a strong response to the evolving expectations of travellers today,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “This is an exciting year for Aloft in Dubai. Following the launch of the brand on the Palm Jumeirah and Dubai Production City, we are also scheduled to be opening an Aloft in Dubai South and City Centre Deira later this year.”

Aloft Me’aisam offers 223 loft-inspired guestrooms with 9-foot-high ceilings along with brand signature offerings, such as the ultra-comfortable plush bed, a walk-in shower, custom amenities by Bliss® Spa and a 49-inch LED TVs with Chromecast. Rooms at Aloft Me’aisam are equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys.   The hotel also offers a treat for families with Camp Aloft, an adventurous initiative that includes bed-in-a-bag and special treats for kids.

The new neighbourhood destination offers a variety of social spaces for travellers and local residents, such as the Aloft brand’s signature W XYZ® Bar and Re:mixSM Lounge, which extends into an outdoor space, the Backyard. Both will offer the iconic global Live at Aloft Hotels programming that showcases live acoustic performances by up-and-coming artists. The hotel also offers Re:fuel by AloftSM – a one-stop gourmet grab & go food and beverage area and City Limits, an all-day cafe kitchen providing tasty meals throughout the day.

Other amenities at the hotel include Re:chargeSM, the fully equipped fitness centre, an outdoor Splash pool and a Tactic meeting space that is equipped with state-of-the-art A/V equipment and fast and free WiFi.

“We are excited to open our doors to a very distinct hospitality experience,” said Stuart Birkwood, General Manager. “Aloft is designed for the hyper-connected, tech-savvy global traveller and we’re excited to share our fresh, innovative programming to travellers, as well as local residents.”

Aloft Me’aisam is a part of Marriott International’s new hotel complex in Dubai which will also feature the Middle East’s first Element Hotel. Element Me’aisam is scheduled to open in the coming days.

BR Communications, a reputed PR and marketing consultancy specializing into creative campaign solutions and its founder and Managing Director, Bahaa Fatairy advises all organizations, regardless of size, to seize the market opportunities available in the UAE and especially in Dubai, to develop, enhance, and grow their businesses. Fatairy, himself an entrepreneur and a believer in the start-up model views the introduction of VAT in the UAE as a positive impetus for economic and business growth, and believe it is the perfect period for all organizations, and especially startups, to develop their businesses, portfolios, and brands.

Over the years, the start-up scene in Dubai in particular has grown leaps and bounds, maturing into a well-oiled system. Issues with space and opportunities, mentors and investors, and financing continue to be tackled head-on with solutions that seek to address root causes, and lay down plans for the future. So far has the Dubai start-up and SME sector come, that the Emirate was ranked 29 in the 2017 Startup Cities Index which ranks 85 of the most dynamic cities for startups.

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Gevora Hotel, opened its doors on February 12^th, 2018, in the presence of the owners and dignitaries. The launch was a celebration of the great architectural and hospitality achievement which received official recognition and the title of TALLEST HOTEL IN THE WORLD from the Guinness World of Records.

Gevora Hotel stands tall at 356 meters (1,167.98 feet). A modern-day marvel, the hotel features 528 deluxe rooms and suites, 5 unparalleled dining experiences, leisure facilities with a main pool deck, a fully equipped health club, and breathtaking views.

In addition, Gevora Hotel is redefining 4-star hospitality with its opulent facilities and amenities and by being one the first hotels to offer bespoke services such as the assignment of butler for each room. Guests will enjoy the dedicated attention that their butler provides to elevate their stay experience to new standards.

“We are very excited to open the doors to Gevora Hotel. It has been a passion project and finally we are ready to share our vision with the world. The hotel addresses growing consumer demands, beyond expectations and across markets, making it a very desired experience for leisure, business and family guests. We have created a unique formula which raises 4-star hospitality to new heights and look forward to offering unforgettable stays,” said Jairaj Gorsia, General Manager of Gevora Hotel.

Stay in Style

Overlooking the beautiful city of Dubai, Gevora Hotel is the ideal option for the modern business traveler, couples or families. Whether for business or leisure, guests are welcomed in comfortably, spacious rooms that offer all the amenities for a convenient stay.

Dine and Indulge

With delectable options to choose from, dining in Gevora Hotel offers a refreshing and authentic experience for any one. The specialty coffee shop, Le Veyron is perfect place to grab a quick bite on the go or get the morning coffee fix. For all-day dining, set in a casual atmosphere, Gevora Kitchen serves international and local delicacies from breakfast to dinner with both buffet and a la carte options.

By mid-March the three specialty venues will also be available to serve guests. Gourmet and refined flavors will be found at Level Twelve where the chef will put a Middle Eastern twist on classic dishes and more. The Overview Pool Lounge, located on the main pool deck will offer refreshing drinks and healthy snacks to accompany the day out by the pool. And the Highest View Lounge located on the rooftop will be the perfect place to enjoy exceptional panoramic views over the entire city while enjoying Arabic and international dishes accompanied by a selection of signature beverages and flavorful shisha.

Fitness and Wellbeing

Accessible through the 12th floor, the fully equipped Health Club offers two separate gyms for ladies and gents, a steam room and sauna. A children’s pool is available on the pool deck pool for the little ones to enjoy and a jacuzzi for ultimate relaxation.

Strategically located in the heart of the city, close to key business locations and steps away from leisure opportunities, Gevora Hotel is an exciting addition to Dubai’s tourism offering and will set new standards in the world of hospitality.

Form unique travel experiences at FORM Hotel Dubai next month when Smartotels Hospitality International Limited opens its flagship property, a technology-driven  upscale design concept hotel in the up-and-coming neighborhood of Al Jadaf and Culture Village. A pioneering hospitality project for the Middle East delivered by a best-in-class team, FORM Hotel Dubai presents a timelessly-designed environment built around brand obsessions and curated add-ons, to deliver all that guests value, nothing they don’t. With a strong visual art and design narrative, and emphasis on wellbeing, FORM Hotel Dubai is conceptualized as a sanctuary from the city, in the city, whilst being conveniently located near to major cultural and commercial hubs.

FORM Hotels has been engineered by a team of hospitality experts backed with an impressive investment and operations track record, led and founded by Tarek M. Daouk, formerly Head of Hospitality, Europe at Goldman, Sachs & Co. The Dubai project has been delivered with the collaboration of world-class developers Dubai Contracting Company and globally-renowned firm Architecture Studio, who collectively represent one of the most note-worthy additions to the UAE’s competitive hotel scene in recent years.

Tarek M. Daouk comments, “We announced our intention to bring a technology-driven design hotel concept to the UAE precisely one year ago. Today, we’re delighted to be able to confirm that we will be delivering this landmark project to guests both on time and under budget. We believe Dubai’s maturing hotel market is now prepared to welcome a creative hotel offering like ours, and that it is the ideal time to deliver FORM, a novel and design-focused boutique hotel aimed at forward-thinking travelers.”

Highly accessible, the brand aims to welcome the hyper-connected, hybrid novel traveler by empowering them to customize their personal journey via integrated brand obsessions, further enhanced by a range of curated add-on services, amenities and experiences. Guest journeys are punctuated by FORM’s five essential built-in offers: a custom-crafted luxury bed, walk-in high-pressure rain shower, complimentary high-speed WiFi, 49-inch HDTV with Google Chromecast, and a complimentary scrumptious, balanced breakfast.  Further complimenting the essentials,  FORM will provide a range of add-on features curated to suit a range of tastes, varying from private yoga sessions, designer pajamas, and sneaker cleaning kits to curated art and foodie tours, aimed  to ensure no two stays are the same, just as no two travelers are alike.

Wellbeing is a fundamental fiber of FORM’s identity and is clearly reflected at ‘roots kitchen by parlour’, the in-house restaurant, where honest, balanced, and wholesome clean eating comes alive in diverse menus, and bold flavors live through sustainably-sourced ingredients. In addition, Salũs Housetop, the poolside wellbeing retreat, will provide positive-eating bites and drinks. At FORM the half-length Olympic swimming pool and state-of-the-art gym located on the rooftop grant the passionate traveler astounding view points and mood-boosting moments, whilst Concept Boutique by FORM, the in-house retailer, offers locally-sourced and thoughtfully-curated items that reflect the design sensibility of its locale round the clock. The connected can head to co.lab space, FORM’s creative zone aimed at nurturing smart business and linking like-minded individuals.

Tarek M. Daouk continues, “It was important to the founding team that FORM Hotel Dubai has a strong spirit and a personality that is evident throughout the guest journey. Everyone who walks through our doors and stays with us will identify with our friendly, refined, human, understated and mindful approach, which is played out through collaborations with like-minded hubs in our neighborhood, and our commitment to championing local voices.”

In a city defined by modernity and history, FORM’s striking façade adds character to the emergent Al Jadaf area and its Culture Village. Highly accessible, this collaborative, community-minded brand celebrates the best of local culture whilst remaining within minutes from Dubai International Airport, Dubai Mall, Burj Khalifa, Dubai Design District (d3), Dubai International Financial Centre (DIFC) and the Al Jadaf Dubai Metro Green Line. Devoted to playing a pivotal role in the future development of Al Jadaf and Culture Village, a locale that is fast attracting world-class cultural and institutional headquarters, FORM Hotel will engage with the surrounding neighborhood and cultural landmarks under development such as the Mohammed Bin Rashid library and Jameel Arts Centre, and the historic Dhow boatyards to ensure positive engagement with the local surrounding community.

Marriott International announced the opening of the design-led Aloft Palm Jumeirah, the first Aloft to open in the buzzing city of Dubai in the United Arab Emirates. Located on the Eastern crescent of the Palm Jumeirah, the hotel delivers a distinct lifestyle experience to the iconic landmark with its tech-forward approach, vibrant social experiences and modern style that is different by design.

“We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most sought-after destinations – the Palm Jumeirah” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We see a strong demand for Aloft properties in the region as the brand continues to re-define the traditional hotel experience with its vision and innovation. In the UAE alone, the brand will double its portfolio in the next three years with five new openings.”

Designed for the hyper-connected, “always on” global travellers, Aloft Palm Jumeirah offers 206 loft-inspired leisurely guestrooms with airy 9-foot-high ceilings and mesmerising views over the Arabian Gulf. All rooms feature the brand’s signature offerings, such as an ultra-comfortable plush bed, walk-in shower, custom amenities by Bliss® Spa, fast & free Wi-Fi, and 49-inch LCD TVs linked to a Plug & Play connectivity panel. Rooms are also equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys.

“Aloft Hotels are modern, tech-forward and design-focused, and allow value-conscious savvy travellers to stay connected, network openly, and relax in style,” said Max Wiegerinck, Aloft Palm Jumeirah’s General Manager. “The offering is unique to the Palm Jumeirah and brings a contemporary and independent vibe to the destination.”

Further elevating Dubai’s vibrant social scene, Aloft Palm Jumeirah is home to six dining and social spaces, which includes East & Seaboard Restaurant – the hotel’s all day dining venue; the Afterdeck Lounge where guests can enjoy lounge beats over beverages and snacks; and the Aloft brand’s signature W XYZ^SM Bar and Re:mix Lounge which will offer the iconic global Live At Aloft Hotels programming that showcases live acoustic performances by up-and-coming artists. For those on the go, Re:fuel^SM by Aloft, the brand’s signature 24/7 grab and go venue, provides light meals, mix-and-match munchies, healthy bites, beverages and more. The hotel will launch a unique Mexican-themed cantina and cocktail lounge, Luchador, which will host eclectic live events to entertain visitors from its expansive rooftop location. The restaurant is slated to introduce a new, exciting way of Mexican dining, combining a buzzing social scene, great food, drinks and entertainment.

Aloft Palm Jumeirah offers a 24 hour Re:charge fitness center and Splash pool – an infinity pool with panoramic ocean views, perfect for sundowners. Known for creating unique experiences, the property runs an adventurous initiative, Camp Aloft that includes bed-in-a-bag and special treats for kids. The property also features two on-site Tactic meeting rooms with outdoor function spaces that are equipped with state-of-the-art A/V equipment and fast and free WiFi.

Aloft Palm Jumeirah is just 45 minutes from Dubai International Airport (DXB) and 90 minutes from Abu Dhabi International Airport (AUH). Aloft Palm Jumeirah is close to numerous attractions that include Aquaventure Waterpark and Skydive Dubai.

For more information, visit www.aloftpalmjumeirah.com