As part of Shangri-La’s 50th Anniversary celebrations, the Group has announced a refreshed brand logo for Shangri-La Hotels and Resorts (Shangri-La) that pays tribute to its past and sets a fresh vision for the future. The refreshed logo reflects the brand’s journey and evolution with its guests, while staying true to the brand roots that have continually delivered warm Asian hospitality. Beginning in Singapore in 1971 with the first hotel, Shangri-La’s story has been closely tied to Asia for 50 years. The brand has expanded to key destinations around the world, inclusive of more than 80 hotels and resorts to date, bringing the best of Asia through heartfelt hospitality and joyful experiences for its guests.