From Michelin-recognised hospitality and iconic architecture to world-class dining and luxury wellness, one of Dubai’s most celebrated hotels is joining the Dubai Department of Economy and Tourism’s (DET) Visiting Friends & Relatives (VFR) initiative with an exclusive new Visit Family & Friends offer. Available to eligible UAE residents who register their visiting family or friends through the official DET campaign, the limited-time offer unlocks exclusive savings on luxury stays, dining and wellness, making it even easier to welcome family and friends to Dubai while experiencing one of the city’s most distinctive lifestyle destinations together.
Eligible UAE residents who register their visiting family or friends between 20th July and 31st October 2026 can access the Visit Family & Friends offer, with exclusive benefits redeemable until 31st December 2026. Home to the world’s only hotel designed entirely inside and out by Zaha Hadid, and recognised with a prestigious MICHELIN One Key, ME by Meliá Dubai offers far more than a traditional staycation. From striking architecture and contemporary art to award-winning hospitality, wellness experiences and a collection of acclaimed restaurants and bars, every stay has been thoughtfully designed to bring together design, gastronomy, wellness and contemporary culture under one iconic roof.
As one of the participating hospitality partners in the DET Visiting Friends & Relatives initiative, ME by Meliá Dubai is offering residents 35% off the Best Available Rate, a complimentary upgrade to the next room category (subject to availability), one child under the age of 12 staying free when sharing a room with parents on the same meal plan, alongside 35% savings across Central Restaurant, Wellness by ME Spa, in-room dining and laundry services. Together, these exclusive privileges create the perfect opportunity to make every visit to Dubai even more memorable.
Whether introducing loved ones to Dubai for the very first time, planning a weekend escape or simply ticking an iconic hotel off the bucket list, guests can spend their days discovering nine exceptional restaurants and bars before unwinding at Wellness by ME Spa, relaxing beside the outdoor pool or retreating to beautifully designed rooms and suites overlooking the city’s skyline. Seamlessly blending architecture, culture, gastronomy and wellness under one roof, ME by Meliá Dubai transforms every stay into an experience worth sharing.
Perfectly positioned within the iconic Opus building in the heart of Business Bay, just moments from Burj Khalifa and Dubai Mall, ME by Meliá Dubai continues to set the benchmark for design-led hospitality in Dubai.
To participate, eligible UAE residents must register their visiting family or friends through the official DET Visiting Friends & Relatives campaign portal between 20th July and 31st October 2026. Once the visitor’s arrival has been verified, residents will receive details of the exclusive partner offers, including ME by Meliá Dubai’s Visit Family & Friends offer. Bookings can then be made directly with the hotel at https://www.melia.com using promotional code DXBVFR.
For more information about the DET Visiting Friends & Relatives initiative, please visit visitdubai.com