In line with its commitment to protect the environment and as part of its corporate social responsibility, Rixos Premium Dubai teamed up with the Dubai Municipality for a joint effort to clean up Kite Beach. With over 30 employees involved, it was a huge success as they left the beach in a much better condition than when they arrived by removing over 10kgs of garbage from the popular picturesque shoreline. Most of the trash collected included small plastics and cigarette buds, which are extremely harmful for birds, animals, and the environment.